MARKETING STRATEGY:
PROVEN FRAMEWORKS
PROVEN FRAMEWORKS
Build a foundation and a pathway to the outcomes you seek.
MARKETING STRATEGY:
PROVEN FRAMEWORKS
PROVEN FRAMEWORKS
Build a foundation and a pathway to the outcomes you seek.
The essence of strategy is sacrifice.
— DAVID OGILVY
DON'T GO IT ALONE.
How about a simple, proven, and faster approach to build strategies that actually work?
"We can make it happen sooner than you may have thought possible.
If you bring the marketing-related business challenge, I've got the strategic framework to ensure better and faster results. Depending on your organization's size and goals, we'll match the right framework to your specific needs."
STRATEGY WORKS? YOU BET.
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Andy has a true talent for marketing strategy. He's one of those rare individuals who understands both its concept and practice. In our time working with Andy, we've partnered on some outstanding projects that have yielded positive outcomes for everyone involved — especially clients.
GLEN COLLINS
Partner
SWITCH CREATIVE
SWITCH CREATIVE
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Andy Slipher is a big picture thinker and a highly practical strategist who has helped us launch new services and grow our revenue as a result.
WILL WELCH
Founder and CEO
CALTECH (an INTEGRIS COMPANY)
CALTECH (an INTEGRIS COMPANY)
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Andy's insight for both marketing and strategy is impressive. In the short time he's worked with us, he's proven his value for strengthening our position and needs in a competitive marketplace.
KEN SALYER
CEO
TRI-KES WALLCOVERINGS, INC.
TRI-KES WALLCOVERINGS, INC.
WHAT DOES SLIPHER'S STRATEGIC PLANNING PROCESS LOOK LIKE?
Actually, it's pretty straightforward. Broadly, it has 3 overlapping layers:
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FRAMING AND RESEARCH
We're not talking months, but days for us to get foundational and objective understanding of the landscape and outcomes. The type of strategic framework will dictate our specific activities.
We're not talking months, but days for us to get foundational and objective understanding of the landscape and outcomes. The type of strategic framework will dictate our specific activities.
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GROUP STRATEGY
The best way to get everyone on the same page is to get them in the same room. Bring your knowledge, leadership, and openness. Together, we'll achieve a strategic flow state.
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TACTICAL COMMITMENT
This is where lesser strategies fail — over-achieved and under-committed. To build a system, you start in today's reality with a critical mass of momentum-building moves. Let's get started.
This is where lesser strategies fail — over-achieved and under-committed. To build a system, you start in today's reality with a critical mass of momentum-building moves. Let's get started.
MOST-POPULAR STRATEGY FRAMEWORKS
Andy has developed, tested and optimized,
or is certified in each proven approach.
or is certified in each proven approach.
STRATEGIC MARKETING PLAN
AN OUTCOME-DRIVEN MARKETING FRAMEWORK FOR ALL SIZES
Andy's go-to strategy to maximize marketing delivers real impact and outcomes, from startups through enterprises. A deep-dive approach within a simplified framework that involves leadership, aligns with business goals, covers everything from targeting, to branding, to media and ROI — all while keeping it simple and tenable. This framework is the foundational element behind so many of the positive outcomes Andy has helped to facilitate for SLIPHER clients and allies.
Andy's go-to strategy to maximize marketing delivers real impact and outcomes, from startups through enterprises. A deep-dive approach within a simplified framework that involves leadership, aligns with business goals, covers everything from targeting, to branding, to media and ROI — all while keeping it simple and tenable. This framework is the foundational element behind so many of the positive outcomes Andy has helped to facilitate for SLIPHER clients and allies.
STRATEGIC BRAND PLAN
WHEN BRAND AND BUSINESS ALIGNMENT MATTER MOST
Brand recognition, equity, distilled messaging, and activity aren't always 100% consistent. This framework is the fix. It aligns business and marketing goals with a brand's core essence and value. C-suites love it, too, because it unifies them around a common brand vision, while connecting with their own role priorities. It also has the added benefit of making the marketing team's work a lot easier in the process.
Brand recognition, equity, distilled messaging, and activity aren't always 100% consistent. This framework is the fix. It aligns business and marketing goals with a brand's core essence and value. C-suites love it, too, because it unifies them around a common brand vision, while connecting with their own role priorities. It also has the added benefit of making the marketing team's work a lot easier in the process.
MESSAGING & CONTENT STRATEGY
FOR SMBs THAT NEED SALES BEFORE WIDER BRAND AWARENESS
Small- and medium-size organizations sometimes trip up on 'branding' as a priority, when what they really need is better messaging. This framework is great for getting clarity around how the brand will articulate itself in specific media applications, nurturing campaigns, live situations, sales approaches, and other tactical means. It plays a key role in situations where brand recognition is not a leading factor in the customer buying decision. Rather, what's said (or read) first, then second, then third, has far greater potential for impact.
Small- and medium-size organizations sometimes trip up on 'branding' as a priority, when what they really need is better messaging. This framework is great for getting clarity around how the brand will articulate itself in specific media applications, nurturing campaigns, live situations, sales approaches, and other tactical means. It plays a key role in situations where brand recognition is not a leading factor in the customer buying decision. Rather, what's said (or read) first, then second, then third, has far greater potential for impact.
SENTIENT STRATEGY™
PLANNING FOR A VARIETY OF SITUATIONS WHEN TIME IS OF THE ESSENCE
World-renowned business consultant, Alan Weiss's innovative framework for rapid and thorough strategic development. Based on his best-selling book of the same name, Sentient Strategy™ is based on two modern dimensions: awareness of the environment in which the organization exists and has influence, and consciousness of the impact of actions being considered. Andy is one of only 75 consultants worldwide trained and certified by Alan Weiss himself to facilitate this approach.
Want to find out which strategy might fit your situation and need?
SUCCESSFUL OUTCOMES FOR
STRATEGIC FLOW
Once we've settled on the right framework for your needs, this is what you can generally expect:
[Note: general process applies to all strategic frameworks except Sentient Strategy™. Inquire for details.]
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RESEARCH. This is generally in the form of interviews with key stakeholders. Interviews are efficient and generally occur concurrently with the other rest of the strategy work.
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STRATEGY-BUILD SESSION(S). We'll begin with a strategic sprint with Andy's proven framework to plan every key aspect of your marketing, brand, and/or messaging.
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PRODUCTIVE FACETIME. Regular meetings and updates organized and facilitated by Andy.
REGULAR COMMUNICATION. Full access to Andy (during regular business hours) via email and phone, throughout the course of the engagement, for questions, input, and feedback.
DOCUMENTATION & SYSTEMIZATION. The whole point of this exercise is to set you up for future success. Documentation and systemization is a key part that will allow you to implement with greater success.
IS THIS FOR US?
Maybe. Maybe not. Andy's strategies are about asking the right questions and making clear and decisive choices.
THIS IS NOT FOR
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Quick-fix or 'magic bullet' seekers
Such motivation breeds misguided tactics. True strategy embraces thoughtful decisions and building the mechanisms that support them.
Such motivation breeds misguided tactics. True strategy embraces thoughtful decisions and building the mechanisms that support them.
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"Down to my last dollar" shoppers
If you're dollar-desperate, this is not for you. You can't wait to market when the money's dried up or if you don't budget for it. Like any effective system in your business, you must invest in marketing. That includes strategic planning.
If you're dollar-desperate, this is not for you. You can't wait to market when the money's dried up or if you don't budget for it. Like any effective system in your business, you must invest in marketing. That includes strategic planning.
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The rigid, unadaptive, or dubious of the new
Nothing changes if nothing changes. This isn't simply prescriptive. It must be considered with an open mind, and you will probably have to approach things differently than in the past.
Nothing changes if nothing changes. This isn't simply prescriptive. It must be considered with an open mind, and you will probably have to approach things differently than in the past.
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Those who want to it planned and executed
If you require both planning and execution, you may prefer Andy as Fractional CMO
If you require both planning and execution, you may prefer Andy as Fractional CMO
THIS IS FOR
Seekers of a better outcomes
Those who plan know that they are generally more likely to reach their objectives, goals, and the outcomes they seek.
Those who plan know that they are generally more likely to reach their objectives, goals, and the outcomes they seek.
Reasonable investors in their future
Andy generally works with companies that are already up and running or, if new, have reasonable dollars to invest in marketing. There's no point in planning if there's nothing to invest in making it happen.
Andy generally works with companies that are already up and running or, if new, have reasonable dollars to invest in marketing. There's no point in planning if there's nothing to invest in making it happen.
Growth-oriented businesses seeking to up their game
Andy's strategic frameworks do quite well for businesses that recognize they need to re-center, focus, and improve their approaches.
Andy's strategic frameworks do quite well for businesses that recognize they need to re-center, focus, and improve their approaches.
Those seeking an outside, objective expert in strategic planning
It's far easier and simpler to work with someone from the outside who can bring both process and objectivity to the table. Also, you want them to have the ability to quickly integrate information while challenging you to think differently.
It's far easier and simpler to work with someone from the outside who can bring both process and objectivity to the table. Also, you want them to have the ability to quickly integrate information while challenging you to think differently.
MEET ANDY
Marketing Strategist and Fractional CMO
Think of me as a turbo-charged catalyst for envisioning and planning your best approach. I help companies devise marketing strategies that actually work because they're grounded in both simplicity and reality.
The sooner you begin the planning process, the sooner you'll be able to execute it to reach your goals.
Connect with me on LinkedIn. Then, let's set up a call.
I look forward to meeting you soon.
MEET ANDY
Marketing Strategist and Fractional CMO
Think of me as a turbo-charged catalyst for envisioning and planning your best approach. I help companies devise marketing strategies that actually work because they're grounded in both simplicity and reality.
The sooner you begin the planning process, the sooner you'll be able to execute it to reach your goals.
Connect with me on LinkedIn. Then, let's set up a call.
I look forward to meeting you soon.
Author
Past President
Professional Member
Elite Member
Certified
Certified
Certified
WANT MORE DETAIL?
Of course. All questions will be answered (Andy will have questions for you as well). Let's book a call and get to know one another.
SLIPHER LLC is a Dallas, Texas-based strategic marketing consultancy and systems implementor for growth-motivated organizations. Founded in 2003 and led by marketing strategist and fractional CMO, Andy Slipher, SLIPHER devises, builds, and directs marketing systems that actually work for organizations from startups to multi-billion dollar annual revenues.
SLIPHER LLC
4037 Herschel Avenue
Dallas, Texas 75219
(214) 448-4234
andy@slipher.com
4037 Herschel Avenue
Dallas, Texas 75219
(214) 448-4234
andy@slipher.com
© Copyright 2024 SLIPHER LLC. "Strategy First" is a servicemark of SLIPHER LLC. "The Big How" is a trademark of Andy Slipher. All other trademarks used with permission.