MEET ANDY SLIPHER
Fractional CMO, Strategist, Author, Speaker, Founder | SLIPHER LLC
MEET ANDY SLIPHER
Fractional CMO, Strategist, Author, Speaker, Founder | SLIPHER LLC
I'm a big fan of strategic planning. But I'm an even bigger fan of seeing a plan come together when executed.
— ANDY SLIPHER
NO ONE SAID MARKETING WAS EASY.
But there's no reason it can't be simpler.
The most important thing to know about me?
I'm here to help ensure you get the marketing results you seek sooner and with (way) fewer headaches.
Here's what matters about my story and approach.
(2) I've sought out smart people, better frameworks, and more effective systems for planning and orchestrating better marketing outcomes. I have learned from some of the best in the business.
(3) I've witnessed and addressed many marketing challenges. My work has run the gamut, across industries, brands, B2B and B2C, and from international brands to local startups since I started in marketing, fresh out of grad school in 1996.
I won't bore you with another wordy bio. Instead, let's connect on LinkedIn, and then let's talk.
I look forward to meeting you soon.
Sincerely,
NO ONE SAID MARKETING WAS EASY.
But there's no reason it can't be simpler.
The most important thing to know about me?
I'm here to help ensure you get the marketing results you seek sooner and with (way) fewer headaches.
Here's what matters about my story and approach.
(2) I've sought out smart people, better frameworks, and more effective systems for planning and orchestrating better marketing outcomes. I have learned from some of the best in the business.
(3) I've witnessed and addressed many marketing challenges. My work has run the gamut, across industries, brands, B2B and B2C, and from international brands to local startups since I started in marketing, fresh out of grad school in 1996.
I won't bore you with another wordy bio. Instead, let's connect on LinkedIn, and then let's talk.
I look forward to meeting you soon.
Sincerely,
Author
Past President
Professional Member
Elite Member
Certified
Certified
Certified
BETTER PLANNING. BETTER OUTCOMES.
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Andy has a true talent for marketing strategy. He's one of those rare individuals who understands both its concept and practice. In our time working with Andy, we've partnered on some outstanding projects that have yielded positive outcomes for everyone involved — especially clients.
GLEN COLLINS
Partner
SWITCH CREATIVE
SWITCH CREATIVE
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Andy's insight for both marketing and strategy is impressive. In the short time he's worked with us, he's proven his value for strengthening our position and needs in a competitive marketplace.
KEN SALYER
CEO
TRI-KES WALLCOVERINGS, INC.
TRI-KES WALLCOVERINGS, INC.
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Andy Slipher is a big picture thinker and a highly practical marketing strategist who has helped us launch new services and grow our revenue as a result.
WILL WELCH
Founder and CEO
CALTECH (an INTEGRIS COMPANY)
CALTECH (an INTEGRIS COMPANY)
BUILD A BETTER MARKETING SYSTEM
One that will put you miles ahead sooner. Here's what makes it work:
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STRATEGY MUST UNDERGIRD YOUR MARKETING.
In short, you must capture a full understanding of your target customers, your positioning, value and messaging (part of your brand), and your media (tactics).
In short, you must capture a full understanding of your target customers, your positioning, value and messaging (part of your brand), and your media (tactics).
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TRUST-BUILDING IS ESSENTIAL TO THE PROCESS.
The old game of chasing buyers is over. Today's customers are savvy and in control. Earning their trust isn't a one-time event; it's a continuous effort.
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OWN YOUR MARKETING AS A SYSTEM, AND NOT A SERIES OF EVENTS.
You must document and embrace a marketing ecosystem. Make it your own. As one of the four systems in a business, it's the most commonly underutilized.
You must document and embrace a marketing ecosystem. Make it your own. As one of the four systems in a business, it's the most commonly underutilized.
SUCCESSFUL OUTCOMES FOR
ANDY'S MOST COMMON STRATEGIES
Should we engage together, strategy becomes part of the process.
STRATEGIC MARKETING PLAN
A PROVEN RESULTS-DRIVEN FRAMEWORK FOR ALL CLIENT SIZES
Andy's go-to strategy delivers real outcomes, from startups through enterprises. A deep-dive approach within a simplified framework that involves leadership, aligns with business goals, covers everything from targeting to branding to media and ROI — all while keeping it simple and tenable.
Andy's go-to strategy delivers real outcomes, from startups through enterprises. A deep-dive approach within a simplified framework that involves leadership, aligns with business goals, covers everything from targeting to branding to media and ROI — all while keeping it simple and tenable.
STRATEGIC BRAND PLAN
WHEN BRAND MATTERS MOST
Brand recognition, equity, distilled messaging, and activity aren't always as consistent. This framework is the fix. It aligns business and marketing goals with a brand's core essence and value. C-suites tend to love it too, because it unifies them around a common brand vision. It makes outside partners' jobs a lot easier, too.
Brand recognition, equity, distilled messaging, and activity aren't always as consistent. This framework is the fix. It aligns business and marketing goals with a brand's core essence and value. C-suites tend to love it too, because it unifies them around a common brand vision. It makes outside partners' jobs a lot easier, too.
MESSAGING & CONTENT STRATEGY
FOR SMBs THAT NEED SALES BEFORE WIDER BRAND AWARENESS
Small- and medium-size businesses sometimes trip up on 'branding' as a priority, when what they really need is better messaging. This framework is great for getting clarity around how your business will articulate itself in various media, live situations, sales approaches, and other tactical means. This strategy ensures emphasis is on what exactly you're saying and how you're saying it, so that it is more immediately compelling.
Small- and medium-size businesses sometimes trip up on 'branding' as a priority, when what they really need is better messaging. This framework is great for getting clarity around how your business will articulate itself in various media, live situations, sales approaches, and other tactical means. This strategy ensures emphasis is on what exactly you're saying and how you're saying it, so that it is more immediately compelling.
Have questions? Want to know more?
ANDY'S MOST COMMON STRATEGIES
Should we engage together, strategy becomes part of the process.
STRATEGIC MARKETING PLAN
A PROVEN RESULTS-DRIVEN FRAMEWORK FOR ALL CLIENT SIZES
Andy's go-to strategy delivers real outcomes, from startups through enterprises. A deep-dive approach within a simplified framework that involves leadership, aligns with business goals, covers everything from targeting to branding to media and ROI — all while keeping it simple and tenable.
Andy's go-to strategy delivers real outcomes, from startups through enterprises. A deep-dive approach within a simplified framework that involves leadership, aligns with business goals, covers everything from targeting to branding to media and ROI — all while keeping it simple and tenable.
STRATEGIC BRAND PLAN
WHEN BRAND MATTERS MOST
Brand recognition, equity, distilled messaging, and activity aren't always as consistent. This framework is the fix. It aligns business and marketing goals with a brand's core essence and value. C-suites tend to love it too, because it unifies them around a common brand vision. It makes outside partners' jobs a lot easier, too.
Brand recognition, equity, distilled messaging, and activity aren't always as consistent. This framework is the fix. It aligns business and marketing goals with a brand's core essence and value. C-suites tend to love it too, because it unifies them around a common brand vision. It makes outside partners' jobs a lot easier, too.
MESSAGING & CONTENT STRATEGY
FOR SMBs THAT NEED SALES BEFORE WIDER BRAND AWARENESS
Small- and medium-size businesses sometimes trip up on 'branding' as a priority, when what they really need is better messaging. This framework is great for getting clarity around how your business will articulate itself in various media, live situations, sales approaches, and other tactical means. This strategy ensures emphasis is on what exactly you're saying and how you're saying it, so that it is more immediately compelling.
Small- and medium-size businesses sometimes trip up on 'branding' as a priority, when what they really need is better messaging. This framework is great for getting clarity around how your business will articulate itself in various media, live situations, sales approaches, and other tactical means. This strategy ensures emphasis is on what exactly you're saying and how you're saying it, so that it is more immediately compelling.
Have questions? Want to know more?
SERIOUSLY, LET'S GET SOMETHING
ON THE CALENDAR.
Let's book a call. In the meantime, let me know your address — just drop it in the meeting invite notes when you book — and I'll send you my hardback book on strategic planning (for free).
SLIPHER LLC is a Dallas, Texas-based strategic marketing consultancy and systems implementor for growth-motivated organizations. Founded in 2003 and led by marketing strategist and fractional CMO, Andy Slipher, SLIPHER devises, builds, and directs marketing systems that actually work for organizations from startups to multi-billion dollar annual revenues.
SLIPHER LLC
4037 Herschel Avenue
Dallas, Texas 75219
(214) 448-4234
andy@slipher.com
4037 Herschel Avenue
Dallas, Texas 75219
(214) 448-4234
andy@slipher.com
© Copyright 2024 SLIPHER LLC. "Strategy First" is a servicemark of SLIPHER LLC. "The Big How" is a trademark of Andy Slipher. All other trademarks used with permission.