FRACTIONAL CMO:
MARKETING MOMENTUM
Focused, strategic, proven outcomes driven for you and with you and your team.
Get busy getting results.
FRACTIONAL CMO:
MARKETING MOMENTUM
Focused, strategic, proven outcomes driven for you and with you and your team.
Get busy getting results.
There are no shortcuts in marketing.
But there are faster lanes.
But there are faster lanes.
— ANDY SLIPHER
MARKETING:
THERE HAS TO BE A BETTER WAY, RIGHT?
THERE HAS TO BE A BETTER WAY, RIGHT?
Build it, scale it, and make it your own system.
"With nearly 30 years in marketing, I've crafted campaigns and strategies that number in the hundreds for businesses and brands big and small. Some soared, others stumbled.
Through it all, here's the #1 thing I've learned:
Successful marketers build and own the process, while the unsuccessful just toy with tactics."
WANT TO KNOW WHAT REALLY WORKS?
A truly effective Fractional CMO should have a proven system that will make you a better marketer and leave you with a business asset. This is how it's structured:
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START WITH A STRATEGY THAT UNDERGIRDS YOUR MARKETING.
In short, you must capture a full understanding of your target customers, your positioning, value and messaging (part of your brand), and your media (tactics).
In short, you must capture a full understanding of your target customers, your positioning, value and messaging (part of your brand), and your media (tactics).
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EMBRACE TRUST-BUILDING AS AN ESSENTIAL ELEMENT.
The old game of chasing buyers is over. Today's customers are savvy and in control. Earning their trust isn't a one-time event; it's a continuous effort.
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RECOGNIZE MARKETING AS A SYSTEM AND A CRITICAL BUSINESS ASSET.
Use outside talent to your advantage if you want, but always document and own your marketing ecosystem. As one of the four systems in a business, it's the most commonly overlooked.
Use outside talent to your advantage if you want, but always document and own your marketing ecosystem. As one of the four systems in a business, it's the most commonly overlooked.
Note: Openings are limited.
HOW DOES IT WORK?
FRACTIONAL CMO?
FRACTIONAL CMO?
Three levels to your marketing infrastructure
and someone who can build it for you (faster).
and someone who can build it for you (faster).
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STRATEGY FIRST.
LEARN HOW TO PLAN YOUR MARKETING WITH THE RIGHT FRAMEWORK.
Together, we'll devise and craft a simplified, yet powerful marketing strategy focusing on your target audience, unique value, irresistible offers, compelling messaging, and optimal media channels. We'll maximize your focus for better and faster outcomes.
Together, we'll devise and craft a simplified, yet powerful marketing strategy focusing on your target audience, unique value, irresistible offers, compelling messaging, and optimal media channels. We'll maximize your focus for better and faster outcomes.
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LEADS NEXT.
BUILD A PREDICTABLE PIPELINE OF LEADS THAT IS YOUR OWN.
Where most marketers stumble, we'll dive into the overlooked insights to effective lead generation. You'll sidestep common pitfalls, build genuine trust, and adopt practices that build sales and revenues for your business.
Where most marketers stumble, we'll dive into the overlooked insights to effective lead generation. You'll sidestep common pitfalls, build genuine trust, and adopt practices that build sales and revenues for your business.
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CUSTOMERS ALWAYS.
PINPOINT AND BUILD A CUSTOMER ACQUISITION & RETENTION ASSET.
Marketing extends beyond the initial sale. We'll create protocols for stellar customer experiences, new business referrals, and ongoing revenue. You'll not just have a repeatable process, but a valuable business asset others will envy long after we're done.
Marketing extends beyond the initial sale. We'll create protocols for stellar customer experiences, new business referrals, and ongoing revenue. You'll not just have a repeatable process, but a valuable business asset others will envy long after we're done.
Want to hear more?
A MARKETING SYSTEM THAT ACTUALLY WORKS
Not cookie-cutter, but a proven path to outcomes.
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STRATEGY FIRST. We'll begin with a strategic sprint with Andy's proven framework to plan every key aspect of your marketing and hit the ground running on building the infrastructure that will support it.
IDEAS, IDEAS, IDEAS. You bring the knowledge of your business and Andy will bring the fresh perspective and innovative ways to resonate and connect with your target customers.
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PRODUCTIVE FACETIME. Regular weekly meetings and updates organized and facilitated by Andy. We'll get loads accomplished with the right approach, organization, and tools.
TIMELY COMMUNICATION. Full access (during business hours) to Andy throughout the duration of the engagement. We're going to be working together, so regular communication is paramount.
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TOOLS & TEMPLATES. Full use and lifetime access to Andy's templates, tools, tricks, and checklists for optimal planning and execution. Everything we'll need for getting you results (sooner).
THE RIGHT TECH. Affordable and efficient recommendations for us to get more done faster. We'll set you up for productivity and marketing efficiency while reducing unnecessary friction.
DOCUMENTATION & SYSTEMIZATION. The whole point of this exercise is to set you up for future success. Once you have a documented system for successful marketing, it becomes a valuable asset to your business.
BETTER APPROACH. BETTER OUTCOMES.
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I worked with Andy during my tenure at CalTech. In that time, Andy played a vital role in the exponential growth of the organization - with revenue growth of 275%. CalTech was elevated from a local IT provider to a national player in the MSP space - garnering the attention of the eventual buyers of the company.
ALLEN RODARTE
Former Marketing Manager
CALTECH
CALTECH
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Andy Slipher is a big picture thinker and a highly practical marketing strategist who has helped us launch new services and grow our revenue as a result.
WILL WELCH
Founder and CEO
CALTECH (an INTEGRIS COMPANY)
CALTECH (an INTEGRIS COMPANY)
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Working with Andy Slipher has been a transformative experience for Equinox. Not only is Andy a seasoned expert, but he also approaches challenges with the patience and understanding of a dedicated coach. His talent for distilling complex concepts into easily digestible insights has been invaluable to our team.
JAKE EK
Marketing Coordinator
EQUINOX IT SERVICES
EQUINOX IT SERVICES
IS THIS FOR US?
This isn't a one-size-fits-all or quick-fix solution. It's a genuine system that will quickly evolve into a prized business asset.
THIS IS NOT FOR
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Quick-fix or 'magic bullet' seekers
Such motivation breeds misguided tactics. Marketing is not an event. It's a process and a system you develop and optimize.
Such motivation breeds misguided tactics. Marketing is not an event. It's a process and a system you develop and optimize.
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"Down to my last dollar" shoppers
If you're dollar-desperate, this is not for you. You can't wait to market when the money's dried up or if you don't budget for it. Like any effective system in your business, you must invest in marketing.
If you're dollar-desperate, this is not for you. You can't wait to market when the money's dried up or if you don't budget for it. Like any effective system in your business, you must invest in marketing.
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The rigid, unadaptive, or dubious of the new
Nothing changes if nothing changes. This isn't simply prescriptive. It must be approached with an open mind, and you will probably have to approach things differently than in the past.
Nothing changes if nothing changes. This isn't simply prescriptive. It must be approached with an open mind, and you will probably have to approach things differently than in the past.
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Those who want to be coached
If so, check out Andy's Marketing Coaching
If so, check out Andy's Marketing Coaching
THIS IS FOR
Seekers of a better way to market and a long-term solution
Become the master of your marketing and turn it into a valuable business asset. Results don't happen overnight, but they can happen quickly.
Become the master of your marketing and turn it into a valuable business asset. Results don't happen overnight, but they can happen quickly.
Reasonable investors in their future
Andy generally works with companies that are already up and running or, if new, have reasonable dollars to invest in marketing.
Andy generally works with companies that are already up and running or, if new, have reasonable dollars to invest in marketing.
Growth-oriented businesses seeking to level-up and develop a marketing arm
This system works quite well for businesses that have plateaued or reached a certain level and can't quite get to the next stage of growth.
This system works quite well for businesses that have plateaued or reached a certain level and can't quite get to the next stage of growth.
Those who want it handled by an expert who can lead them and their marketing team to faster results
Learn it from the source and implement it like a pro.
Learn it from the source and implement it like a pro.
"FRACTIONAL" CHIEF MARKETING OFFICER?
Faster marketing outcomes, less cost.
Think of me as a turbo-charged catalyst to getting a working marketing system revived or up and running for the first time. I help companies devise marketing strategies, then I lead the charge in putting them into practice faster.
"Fractional" means you get some of my time and all of the value, my know-how, and experience for less than hiring a full-time chief marketing officer.
Yes — a faster, more effective marketing system. Skeptical? Challenge me.
Connect with me on LinkedIn. Then, let's set up a call.
I look forward to meeting you soon.
Andy Slipher
Marketing Strategist and Fractional CMO
"FRACTIONAL" CHIEF MARKETING OFFICER?
Faster marketing outcomes, less cost.
Think of me as a turbo-charged catalyst to getting a working marketing system revived or up and running for the first time. I help companies devise marketing strategies, then I lead the charge in putting them into practice faster.
"Fractional" means you get some of my time and all of the value, my know-how, and experience for less than hiring a full-time chief marketing officer.
Yes — a faster, more effective marketing system. Skeptical? Challenge me.
Connect with me on LinkedIn. Then, let's set up a call.
I look forward to meeting you soon.
Andy Slipher
Marketing Strategist and Fractional CMO
Author
Past President
Professional Member
Elite Member
Certified
Certified
Certified
NEED MORE DETAILS?
Absolutely. All questions answered. Let's book a quick call and get to know one another.
SLIPHER LLC is a Dallas, Texas-based strategic marketing consultancy and systems implementor for growth-motivated organizations. Founded in 2003 and led by marketing strategist and fractional CMO, Andy Slipher, SLIPHER devises, builds, and directs marketing systems that actually work for organizations from startups to multi-billion dollar annual revenues.
SLIPHER LLC
4037 Herschel Avenue
Dallas, Texas 75219
(214) 448-4234
andy@slipher.com
4037 Herschel Avenue
Dallas, Texas 75219
(214) 448-4234
andy@slipher.com
© Copyright 2024 SLIPHER LLC. "Strategy First" is a servicemark of SLIPHER LLC. "The Big How" is a trademark of Andy Slipher. All other trademarks used with permission.