Coaching:
strategy & system.
Systematic and personalized marketing guidance that will put you miles ahead sooner.
Put an end to your marketing woes, forever.
It takes more than a list of ingredients to bake a cake.
— ANDY SLIPHER
WHAT IS IT WITH MARKETING ANYWAY?
Why are some so successful while others fail?
What's the secret?
"With nearly 30 years in marketing, I've crafted campaigns and strategies that number in the hundreds for businesses and brands big and small. Some soared, others stumbled.
Through it all, here's the #1 thing I've learned:
Successful marketers own the process, while the unsuccessful just toy with tactics."
WANT TO KNOW WHAT REALLY WORKS?
Yes, I've had setbacks. But it's because of them that I've built a proven system that actually works for businesses of all kinds. Simplified, it goes like this:
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ALWAYS HAVE A STRATEGY THAT UNDERGIRDS YOUR MARKETING.
In short, you must capture a full understanding of your target customers, your positioning, value and messaging (part of your brand), and your media (tactics).
In short, you must capture a full understanding of your target customers, your positioning, value and messaging (part of your brand), and your media (tactics).
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BUILD TRUST AS AN ESSENTIAL PART OF THE PROCESS.
The old game of chasing buyers is over. Today's customers are savvy and in control. Earning their trust isn't a one-time event; it's a continuous effort.
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RECOGNIZE MARKETING AS A SYSTEM AND A CRITICAL BUSINESS ASSET.
Outside talent is fine, but ultimately, you have to document and own your marketing ecosystem. As one of the four systems in a business, it's the most commonly overlooked.
Outside talent is fine, but ultimately, you have to document and own your marketing ecosystem. As one of the four systems in a business, it's the most commonly overlooked.
WANT TO KNOW HOW TO IMPLEMENT IT?
I'll guide you down the right path for creating a successful marketing ecosystem, while helping you avoid the traps that can pop up along the way.
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STRATEGY
LEARN HOW TO PLAN YOUR MARKETING WITH THE RIGHT FRAMEWORK.
I'll steer you through crafting a simplified, yet powerful marketing strategy focusing on your target audience, unique value, irresistible offers, compelling messaging, and optimal media channels.
I'll steer you through crafting a simplified, yet powerful marketing strategy focusing on your target audience, unique value, irresistible offers, compelling messaging, and optimal media channels.
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LEADS
BUILD A PREDICTABLE PIPELINE OF LEADS THAT IS YOUR OWN.
Where most marketers stumble, I'll show you the overlooked insights to effective lead generation. You'll sidestep common pitfalls, build genuine trust, and adopt practices that build sales and revenues.
Where most marketers stumble, I'll show you the overlooked insights to effective lead generation. You'll sidestep common pitfalls, build genuine trust, and adopt practices that build sales and revenues.
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CUSTOMERS
PINPOINT AND BUILD A CUSTOMER ACQUISITION & RETENTION ASSET.
Marketing extends beyond the initial sale. I'll help you create protocols for stellar customer experiences, new business referrals, and ongoing revenue. You'll not just have a repeatable process, but a valuable business asset others will envy.
Marketing extends beyond the initial sale. I'll help you create protocols for stellar customer experiences, new business referrals, and ongoing revenue. You'll not just have a repeatable process, but a valuable business asset others will envy.
Ready to talk with Andy? Have questions?
EXPERT GUIDANCE AND A SYSTEM WILL GET YOU THERE (SOONER).
Ready for results? Here's a quick rundown of Andy's Strategic Marketing Coaching.
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A documented and proven framework to use as the foundation for your marketing
Based on your level of engagement, a curriculum of combined learning and execution designed to get you up and running for more customers and more money faster
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Focused weekly coaching meetings with Andy, recorded and documented for next steps and follow up by you and your team. All questions answered.
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Unlimited email access (during business hours) to Andy throughout the duration of the engagement
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Lifetime access to Andy's templates, tools, and checklists for optimal planning and execution, including ongoing updates and improvements
Custom suggestions for tools and technology that fit your exact needs and reduce the friction while improving marketing efficiency
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30 days post-engagement email access to Andy for follow up questions, feedback, and concept proofing
BETTER APPROACH. BETTER OUTCOMES.
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I worked with Andy during my tenure at CalTech. In that time, Andy played a vital role in the exponential growth of the organization - with revenue growth of 275%. CalTech was elevated from a local IT provider to a national player in the MSP space - garnering the attention of the eventual buyers of the company.
ALLEN RODARTE
Former Marketing Manager
CALTECH
CALTECH
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Andy is a consummate professional; meticulous while prompt with materials, conscientious while also able to think out of the box, and he provides very high value services to The Dallas Morning News.
KELLY CHRISTENSEN
Former Senior Director of Marketing
THE DALLAS MORNING NEWS
THE DALLAS MORNING NEWS
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Working with Andy Slipher has been a transformative experience for Equinox. Not only is Andy a seasoned expert, but he also approaches challenges with the patience and understanding of a dedicated coach. His talent for distilling complex concepts into easily digestible insights has been invaluable to our team.
JAKE EK
Marketing Coordinator
EQUINOX IT SERVICES
EQUINOX IT SERVICES
IS THIS FOR ME?
This isn't a one-size-fits-all or quick-fix solution. It's a genuine system that will quickly evolve into a prized asset for your business.
THIS IS NOT FOR
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Quick-fix or 'magic bullet' seekers
Such motivation breeds misguided tactics.
Such motivation breeds misguided tactics.
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"Down to my last dollar" shoppers
Yes, like any effective system in your business, you must invest in marketing.
Yes, like any effective system in your business, you must invest in marketing.
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The rigid, unadaptive, and dubious of the new
Nothing changes if nothing changes. You want results? Then you must be willing to approach things differently than you may have in the past.
Nothing changes if nothing changes. You want results? Then you must be willing to approach things differently than you may have in the past.
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Those who want it done for them
If so, check out Andy as Fractional CMO
If so, check out Andy as Fractional CMO
THIS IS FOR
Seekers of a better way to market and a long-term solution
Become the master of your marketing to make revenues more predictable.
Become the master of your marketing to make revenues more predictable.
Reasonable investors in their future
Time, thinking, and dollar investment — a reasonable amount — for ultimate returns
Time, thinking, and dollar investment — a reasonable amount — for ultimate returns
Those willing to learn, innovate, and grow
This is, of course, how you find success. Be open and I'll show you how.
This is, of course, how you find success. Be open and I'll show you how.
Those who want to be coached in a better process
Learn it from the source and implement it like a pro.
Learn it from the source and implement it like a pro.
MEET ANDY SLIPHER
Marketing Strategist and Fractional CMO
Probably the most important thing to know about me is that I'm in this to help companies, agencies, and individuals simplify and improve the entire marketing process. It's why I started SLIPHER LLC in 2003 — to do more good and to help all involved in the marketing process on a wider scale.
You deserve better outcomes. I'm here to help you make them happen.
Connect with me on LinkedIn. Then, let's set up a call.
Andy
MEET YOUR COACH
Andy Slipher, Marketing Strategist and Fractional CMO
Marketing can be tough — even if you've been at it a while. And, everyone's got an opinion as to what works and what doesn't. But very few have a comprehensive, proven, long-term strategic approach, making success elusive.
I offer a faster, more effective marketing system. Skeptical? Challenge me.
Connect with me on LinkedIn. Then, let's set up a call.
I look forward to meeting you soon.
Andy
Author
Past President
Professional Member
Elite Member
Certified
Certified
Certified
STILL UNSURE?
Let's book a call to hear more, provide cost options, and answer your questions.
SLIPHER LLC is a Dallas, Texas-based strategic marketing consultancy and systems implementor for growth-motivated organizations. Founded in 2003 and led by marketing strategist and fractional CMO, Andy Slipher, SLIPHER devises, builds, and directs marketing systems that actually work for organizations from startups to multi-billion dollar annual revenues.
SLIPHER LLC
4037 Herschel Avenue
Dallas, Texas 75219
(214) 448-4234
andy@slipher.com
4037 Herschel Avenue
Dallas, Texas 75219
(214) 448-4234
andy@slipher.com
