Signal
in action

Results don’t come from doing more. They come from finding the signal that matters and cutting the noise. Here are a few ways I’ve helped leaders do just that.

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From reactive
to strategic

A $200M consulting firm was drowning in tactical marketing with no unifying direction. We reframed their brand, rebuilt their site, and aligned marketing to sales priorities.

Outcome

3x increase in qualified pipeline within 12 months.

Consulting
Firm

Finding clarity in complexity

A health services company had dozens of disconnected campaigns but no strategy. By applying Signal > Noise, we focused their efforts on one core value prop.

Outcome

Shorter sales cycles and double-digit revenue growth.

Health
Services

The outsider advantage

A SaaS startup kept guessing at positioning. I ran a market insight process that revealed the true customer signal.

Outcome

New messaging and go-to-market plan that attracted their first enterprise deals.

SaaS
Startup

Cutting the clutter to scale

A regional healthcare provider had 15 marketing initiatives running with no clear priority. By stripping back to three core programs tied directly to growth goals, the team finally had focus.

Outcome

90% of activity eliminated, with 100% of resources aligned to revenue-driving work.

Healthcare
Provider

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What clients say

Testimonials

01
/
03

Will Welch

Co-Founder & FormerCEO,
CALTECH (an Integris Company)

Ken Salyer

CEO, TRI-KES Wallcoverings, Inc

Glen Collins

Partner, Switch Creative

Kelly Christensen

Former Senior Marketing Director, The Dallas Morning News

Allen Rodarte

Former Marketing Manager, CalTech (an Integris Company)

Jake Ek

Marketing Director, Equinox IT Services
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Andy Slipher is a big picture thinker and a highly practical marketing strategist who has helped us launch new services and grow our revenue as a result.

Andy's insight for both marketing and strategy is impressive. In the short time he's worked with us, he's proven his value for strengthening our position and needs in a competitive marketplace.

Andy has a true talent for marketing strategy. He's one of those rare individuals who understands both its concept and practice. In our time working with Andy, we've partnered on some outstanding projects that have yielded positive outcomes for everyone involved — especially clients.

Andy is a consummate professional; meticulous and prompt, conscientious while also able to think out of the box. He has consistently provided very high value services and input to The Dallas Morning News to the outcomes of improved revenues from our B2B clientele.

I worked with Andy during my tenure at CalTech. In that time, Andy played a vital role in the exponential growth of the organization - with revenue growth of 275%. CalTech was elevated from a local IT provider to a national player in the MSP space - garnering the attention of the eventual buyers of the company.

Since working with Andy, our entire marketing function at Equinox has become clearer, more structured, and directly tied to outcomes. He helped us build the foundational systems that now bring in new clients for us. You can also count on Andy to have your business’s best interests at heart. He’s not afraid to explore new ideas and push the boundaries of marketing to deliver real results. And yet, he also knows when to rely on proven strategies that consistently achieve business goals.

Isn’t it time for you to see results that signal?

Stop chasing activity. Start creating outcomes.

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