Essays
Strategy Is A Muscle
Themore you train clarity, the more instinctive it becomes.
Strategy Is What You’re Willing to Burn
If you can’t walk away from something, you’re not choosing. You’re clinging.
The Leader As Signal
Your team takes its cue from your signal, not your words.
When Identity Drives Direction
Clarity in strategy begins with knowing who you are.
Clarity Beats Consensus
Agreement feels safe. But clarity is what really moves things forward.
The One Question That Changed a Brand
Every brand has a moment when truth surfaces. The question is whether anyone listens.
The Real Meeting After the Meeting
Quiet conversations that tell you what really happened.
Campaigns Are Not A Strategy
Tactics move the work forward. Strategy gives it direction.
The Cost of Clever
Creativity earns attention. Clarity earns results.
When Metrics Multiply, Clarity Dies
Data should sharpen decisions, not drown them.
You Are Not Your Customer
The market doesn’t care how much sense it makes to you.
The Architecture of Execution
Strategy is only as strong as the system that delivers it.
From Plan to Practice
Strategy becomes real only when it is backed by behavior.
How Strategy Scales
Scale doesn’t explicitly mean more. It means clearer, repeated better.
Outcomes Over Deliverables
Why output ≠ value (and how to tell the difference).