About Andy — Marketing Advisor, Author, Strategist

I help leaders find the signals in their business and build marketing that works.

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Who I am

I’m a strategic marketing advisor and fractional CMO with more than 20 years of experience guiding growth-stage companies. My role is to help CEOs, founders, and marketing leaders cut through the noise and focus on the few decisions that truly move the business. I think from the outside in, providing complementary and valuable contribution. Clients trust me because I bring perspective, not agency spin. I’m the necessary outsider who sees what’s signal and what’s noise — and I help leaders act on it.

More about who I am

Advisory, not more overhead.

Strategic Advisory

Engage me directly for guidance on positioning, systems, and marketing discipline.

Fractional CMO

Step in as part of your leadership team, bringing strategic marketing direction without the cost of a full-time hire.

Systems & Frameworks

Apply proprietary tools like Signal > Noise,
The Big How, Litmus, and Strategic Marketing Planning to create clarity and alignment.

Most organizations don’t need more campaigns. They need clarity. My work starts by identifying the crux — the signal that drives outcomes — and building around it. That’s how strategy becomes real.

Most organizations mistakemotion for progress. They add campaigns, channels, and noise, but not clarity.When everything is a priority, nothing signals.

What clients say

Testimonials

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Will Welch

Co-Founder & FormerCEO,
CALTECH (an Integris Company)

Ken Salyer

CEO, TRI-KES Wallcoverings, Inc

Glen Collins

Partner, Switch Creative

Kelly Christensen

Former Senior Marketing Director, The Dallas Morning News

Allen Rodarte

Former Marketing Manager, CalTech (an Integris Company)

Jake Ek

Marketing Director, Equinox IT Services
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Andy Slipher is a big picture thinker and a highly practical marketing strategist who has helped us launch new services and grow our revenue as a result.

Andy's insight for both marketing and strategy is impressive. In the short time he's worked with us, he's proven his value for strengthening our position and needs in a competitive marketplace.

Andy has a true talent for marketing strategy. He's one of those rare individuals who understands both its concept and practice. In our time working with Andy, we've partnered on some outstanding projects that have yielded positive outcomes for everyone involved — especially clients.

Andy is a consummate professional; meticulous and prompt, conscientious while also able to think out of the box. He has consistently provided very high value services and input to The Dallas Morning News to the outcomes of improved revenues from our B2B clientele.

I worked with Andy during my tenure at CalTech. In that time, Andy played a vital role in the exponential growth of the organization - with revenue growth of 275%. CalTech was elevated from a local IT provider to a national player in the MSP space - garnering the attention of the eventual buyers of the company.

Since working with Andy, our entire marketing function at Equinox has become clearer, more structured, and directly tied to outcomes. He helped us build the foundational systems that now bring in new clients for us. You can also count on Andy to have your business’s best interests at heart. He’s not afraid to explore new ideas and push the boundaries of marketing to deliver real results. And yet, he also knows when to rely on proven strategies that consistently achieve business goals.

Ready to bring clarity to your marketing?

Stop chasing activity. Start creating outcomes.

Book a Strategic Call